Eureka Springs x Travel Creators
Nestled in the heart of Arkansas, Eureka Springs has earned its reputation as the state's quirky corner, drawing visitors with its unique charm, abundant outdoor adventures, picturesque landscapes, and lively calendar of events.
Our collaboration with influencers was pivotal in authentically capturing the essence of Eureka Springs. By partnering with these influential voices, we strategically showcased the destination's diverse offerings and vibrant personality. Through their engaging content, we not only amplified our own channels' reach but also significantly heightened brand awareness. This approach not only celebrated Eureka Springs' appeal but also fostered deeper connections with our audience, highlighting the destination as a must-visit gem in Arkansas.
How did I Make an Impact?
Role: Senior Social Strategist, Influencer Strategist
Leading influencer initiatives involved collaborating seamlessly with account, media, and client teams. This encompassed developing comprehensive strategies, negotiating costs, drafting contracts, coordinating visits with partners, and meticulously monitoring performance for optimal results. Additionally, I spearheaded the paid social strategy, strategically directing traffic toward influencer-featured blogs on the website to maximize engagement and conversion.
Partnerships
Holiday Travel-Arkie Travels
ArkieTravels is a dynamic content creator couple renowned for their expertise in showcasing food, retail, and overall destination experiences. We collaborated with ArkieTravels to curate engaging content highlighting Eureka Springs' local food scene, the festive charm of Christmas in the area, and a curated holiday gift guide. Our team partnered with these influencers to craft compelling narratives around Eureka Springs' culinary delights and to showcase the destination's holiday spirit in its entirety.
Adventure Travel-JessRoss Hikes
Jessica is a seasoned adventure micro-creator known for her expertise in crafting engaging content centered on thrilling experiences. We collaborated closely with Jessica to produce compelling content showcasing the overall charm and hiking trails of Eureka. Additionally, our team highlighted the outdoor adventure opportunities in Eureka Springs, capturing the destination in its full holiday season splendor.
Fall Foliage-TheJeffRosePhotographer
In the vibrant hues of Fall, visitors converge on the destination to witness nature's stunning display of reds and golds. We collaborated with Jeff Rose, a prominent local photographer and content creator in the NWA area, to capture timely and captivating Fall foliage content. This content was strategically deployed across our social media channels and website, enriching our digital presence and satisfying the CAPC's immediate content needs while ensuring timeless appeal for future Fall seasons.
Results
Our influencer campaigns were meticulously designed to reach targeted audiences and expand our retargeting capabilities through both organic and paid social content along with website content on client-owned website. By collaborating with influencers from our drive markets, we effectively managed client budgets while leveraging data to create lookalike audiences for out-of-state targeting.
Key Results
Effective Reach: Surpassed the overall goal by 47%, maximizing audience engagement and visibility.
Impressive Impressions: Exceeded the goal by 45%, ensuring extensive exposure and brand awareness.
Strong Engagement: Surpassed the goal by 24%, fostering meaningful interactions and community involvement.
Significant Video Views: Exceeded the goal by 20%, capturing and retaining audience interest effectively.
Website Traffic Increase: Through strategic collaboration and integration into our paid strategy, we achieved a 24% increase in website traffic, enhancing visitor engagement and interaction.
Enhanced User Engagement: Influencer content outperformed other paid social content by 5%, demonstrating its effectiveness in driving higher levels of engagement and interaction.