Visit Hendersonville x Travel Creators

Through strategic influencer and creator partnerships, Hendersonville effectively showcased its top attractions while amplifying the authentic voices of visitors. This approach not only enhances the destination's narrative but also fosters meaningful connections with a diverse audience, creating valuable opportunities to spark interest and sustain engagement. Our campaigns were meticulously crafted to elevate brand awareness and encourage interaction across social media platforms, leaving a vibrant and lasting impact.

We handpicked three creators whose niche audience interests align seamlessly with our goals. These creators not only inspire but also educate their followers, forging genuine emotional connections that naturally extend to our brand. Embraced warmly by our online community and destination partners alike, these creators found our collaborations so fulfilling that they willingly expanded their scope to create additional content, further reinforcing the authenticity of our partnership.

How did I make an Impact?

Role: Senior Content Strategist, Senior Social Strategist, Influencer Strategist

I collaborated closely with client, partnership, and media teams to spearhead influencer initiatives. From sourcing and strategizing for both organic and paid campaigns to negotiating and drafting contracts, I assumed full responsibility for overseeing the project from inception to completion.

Partnerships

CLT Living -Culinary Creator

With a primary audience centered around lifestyle and culinary interests, CLT Living was ideally positioned to engage millennials in drive market areas while spotlighting unique aspects of the destination such as the "Cheers Trail." Additionally, we tasked them with highlighting distinctive tour offerings that set our destination apart.

Grumpy Golden-Niche Dog Friendly Creator

With a primarily dog-owner and millennial audience, GrumpyGolden was uniquely positioned to authentically showcase the destination's dog-friendly offerings. We directed their focus towards a broad spectrum of travel experiences, covering activities, food, and dining options.

Cates Compass-Adventure Creator

A powerful creator with a following of outdoor enthusiasts, Cate approached content creation in two impactful ways. She provided informative insights by highlighting the variety of trails in the area, while also emphasizing the significance of sustainable travel practices.

Results

In our inaugural influencer campaign, the destination achieved remarkable success with our partnerships. The content garnered millions of impressions, surpassing our goal by 35% and exceeding the organic average by 25%. Engagement levels were equally impressive, surpassing our goal by 20% and exceeding the organic average by 42%. Additionally, these partnerships contributed to a notable 15% growth in our audience.

Even a year later, creators remain actively engaged with the brand. Furthermore, our partners were so impressed with the creators' coverage that they requested additional collaboration from our client and offered hosting opportunities without prompting.