Kahwa Coffee x Covid
Overview
Founded in 2006, Kahwa Coffee has become a respected name in St. Petersburg, Florida, and beyond for its specialty coffee and café offerings. Known for active community involvement, Kahwa Coffee supports local events and initiatives while prioritizing sustainability and ethical sourcing practices in its coffee production. This commitment ensures not only exceptional coffee quality but also a positive impact on the environment and community.
How did I make an Impact?
ROLE: Content Strategist, Social Strategist, Content producer
During the pandemic, I had the privilege of collaborating with Kahwa Coffee, a prominent specialty coffee roaster and café chain based in St. Petersburg, Florida. Drawing on my extensive background in retail and restaurant marketing, along with my expertise in PR crisis management, we successfully navigated uncertain times and achieved significant milestones together.
In my role, I worked closely with clients and agency teams to strategically shift our content strategy towards e-commerce. This involved overseeing social media strategies across paid and organic channels, managing impactful email campaigns, and optimizing the website's content to enhance customer engagement and conversion rates. Additionally, I collaborated closely with Public Relations teams to ensure consistent and effective messaging amidst the rapidly evolving landscape of the pandemic.
Moreover, I spearheaded content production initiatives, partnering closely with creative teams to develop compelling video and photo content tailored specifically for social media platforms, the website, email campaigns, and in-store promotions. This holistic approach enabled Kahwa Coffee to not only adapt swiftly but also thrive in a challenging business environment, solidifying its position as a leader in the coffee industry.
Notable Results
Transformed all content initiatives from brick-and-mortar to e-commerce within a tight two-week timeframe during a global crisis.
Implemented a paid social strategy aligned with the e-commerce shift, sustaining sales momentum throughout a global pandemic.
Crafted a social content strategy to maintain community engagement and loyalty during challenging times, achieving a 20% growth over six months.
Worked closely with the PR team to develop a crisis communication strategy, ensuring consistent messaging and alignment.
Partnered with creative teams to devise an effective e-commerce email strategy, resulting in a notable increase in online sales.
Directed content production for creative assets utilized across social media, email campaigns, the website, and in-store promotions.
Collaborated with teams to establish enduring store-opening strategies that continue to drive success today.