Brittany Rose x Santa Rosa County

Brittany was tasked with a unique mission: to find and extend an invitation to the most “stressed person” in her circle to experience "Florida's Most Relaxing Place." Documenting her journey alongside her mother on social media, Brittany highlighted the pristine beaches, charming shops, coastal culinary scene, and inclusive communities of the destination. Emphasizing genuine interactions over mere exploration, they established meaningful connections with her social followers, resonating deeply with their audience.

The influencer campaign achieved its objective of elevating Santa Rosa County’s visibility as a premier travel destination. Through the strategic collaboration with Brittany Rose, we fostered genuine connections with potential visitors, presenting Santa Rosa County's distinctive allure and varied offerings in a captivating and relatable manner.

How did I make an Impact?

Role: Senior Social Strategist, Influencer Strategist

I spearheaded the development and implementation of a comprehensive social strategy encompassing both organic and paid placements, working in tandem with the content creator and our in-house paid social and account teams. Furthermore, I provided valuable assistance to the client by refining their messaging for partner outreach and occasionally delivering presentations to potential collaborators.

Results

The marketing effort yielded significant results across various metrics, indicating the success of our partnership. Primarily,

  • Increased Engagement on Instagram: The marketing effort resulted in a remarkable 20% increase in engagement rate on our Instagram channel. This metric highlights heightened audience interaction and interest in Navarre Beach.

  • Impressions and Awareness: The partnership generated substantial impressions and raised awareness across multiple platforms, enhancing Navarre Beach's visibility.

  • Owned Channel Engagement Growth: Our owned channels experienced a notable 30% increase in engagement, indicating strong resonance among our target audience with Navarre Beach's offerings.

  • Earned Media Success: Partnered content in paid meta-placements achieved a click-through rate 60% higher than previous brand meta-paid placements. This success underscores the effectiveness of our strategies in driving audience engagement and interest.

These outcomes underscore the profound impact of the partnership, not only for our brand but also for the collaborating creator. The surge in engagement and impressions attests to the effectiveness of our strategies in elevating brand visibility and fostering audience engagement on social media platforms.

These results are particularly noteworthy for Navarre Beach. They signify the success of our collaborative efforts in amplifying brand awareness and engagement, ultimately bolstering the destination's appeal among travelers seeking memorable experiences. This reinforces Navarre Beach's position as Florida's Most Relaxing Place, highlighting its allure to a broader audience and solidifying its reputation as a premier travel destination.