St. Pete Pier x Social

Overview

The 2020 St. Pete Pier, unofficially named the “people’s pier”, is a modern waterfront destination located in St. Petersburg, Florida. It replaced the iconic inverted pyramid-shaped Pier that had been a fixture since 1973. The new pier represents a significant redevelopment effort aimed at enhancing the city's waterfront experience and providing a diverse array of attractions and amenities for residents and visitors alike.

How did I make an Impact?

Role: Content Strategist, Social Strategist, influencer Strategist, Content Producer

I was fortunate to participate in the opening of the St. Pete Pier in 2020, amidst the global pandemic. Over the past four years, I have spearheaded comprehensive content strategies encompassing email, website, social media, and influencer initiatives. Additionally, I have held pivotal roles in both brand-level and content productions, contributing to impactful campaigns and initiatives.

Notable Results

• Collaborated with internal and client teams to craft a successful opening strategy amidst a global pandemic.

• Developed a comprehensive social media content mix encompassing both paid and organic strategies.

• Implemented an influencer strategy focused on highlighting the local community, fostering engagement and connection.

• Partnered with event teams to effectively promote events to audiences.

• Directed content shoots to ensure timely and cohesive messaging that has sustained attraction traffic over the years. Content has been leveraged across various channels including websites, public relations, social media, outdoor media, and email campaigns.

• Created impactful content series that yielded significant results across social media, websites, and email platforms.