Content Planning & Execution
PIERspective x St. Pete Pier
The Pierspective video series showcases individuals deeply connected to the Pier through authentic moments like family outings and skating sessions. The series, promoted on social media platforms like Instagram, weaves personal narratives with visuals to highlight the Pier's importance. Monitoring and feedback guide strategic adjustments for optimal engagement and marketing goals in St. Pete….
Partner Stories X Destination Recovery Response
2023 Adrian Award-Bronze Winner for Social Media Strategy
On September 23, 2022, Hurricane Ian, a Category 5 storm, hit Southwest Florida. It caused $112 billion in damages, marking it as Florida's costliest and the third-costliest in US history. Collier County faced severe damage, prompting the local community to unite for recovery…
St. Pete Pier X COVID Grand Opening
In 2020, amidst a global pandemic, St. Pete Pier symbolized local resilience post-closure. A communication strategy included social media, website updates, and PR efforts. The reopening involved strategic planning for positive local reception, with influencer meet-ups, precise announcements, and media coverage….
Kawha Coffee x E-Commerce Content Strategy
Founded in 2006, Kahwa Coffee has become a respected name in St. Petersburg, Florida, and beyond for its specialty coffee and café offerings. Known for active community involvement, Kahwa Coffee supports local events and initiatives while prioritizing sustainability and ethical sourcing practices in its coffee production. This commitment ensures not only exceptional coffee quality but also a positive impact on the environment and community…
