Visit Hendersonville x Social

Overview

Nestled in the serene Blue Ridge Mountains, Hendersonville invites visitors to embrace life at their own pace. Explore world-class wineries along the Cheers! trail, embark on distinctive outdoor adventures, or savor the delightful sweetness of locally grown harvest.

How did I make an Impact?

Role: Social Strategist, content strategist, influencer strategist

Over the past few years, I've collaborated closely with the client's internal and agency teams to align strategies with brand goals and priorities. My role involves overseeing editorial calendars, directing content strategy to the on-site team, producing social content shoots, and reporting on performance. Furthermore, I've applied my expertise across various channels, leveraging social analytics to achieve success beyond social media platforms.

Notable Results

• Achieved exceptional outcomes by launching the client’s inaugural hosted influencer visit, receiving commendable feedback from destination stakeholders. The program has since maintained its success, collaborating with creators of varying influence levels and consistently delivering strong results for the team.

• Collaborated with internal client teams to streamline the content calendar process, leading to a significant uptick in all metrics in the first year, notably maintaining a steady 5.4% engagement rate across Meta platforms.

• Partnered with internal client teams to orchestrate social content shoots, delivering timely content that consistently drives impressive results, highlighted by a year-over-year increase in engagement of 15% in 2024.

• IMPLEMENTED A PAID SOCIAL PROCESS AND STRATEGY THAT LED TO IMPROVED SOCIAL MEDIA AND WEBSITE PERFORMANCE.

• I WORKED WITH WEBSITE DEVELOPMENT TEAMS TO INCORPORATE SOCIAL CONTENT INTO THE DESIGN, WHICH IMPROVED WEBSITE PERFORMANCE.