Relax in Navarre x Social

Overview

Known as Florida’s Most Relaxing Place, this hidden gem is nestled in the panhandle. Just a quick drive from bustling Pensacola Beach, Navarre invites visitors to unwind amidst unspoiled natural beauty and breathtaking views.

How did I make an Impact?

Role: Senior Social Strategist, Content Strategist, Social Content Producer, Influencer Strategist

I have over six years of experience developing and implementing social strategies for Navarre Beach. During this time, I have worked closely with the internal team to align our strategies with brand goals and priorities. My responsibilities include managing editorial calendars, monitoring social media conversations, and leveraging insights to optimize our strategies. Additionally, I have extended my expertise to other channels, using social analytics to drive success across platforms beyond social media.

Notable Results

• Established influencer relationships and processes resulting in continued integration into the strategy.

• Developed a balanced content mix, leading to sustained growth across the channels.

• Produced socially optimized content that aligns with the brand and results in a consistent engagement rate above the industry standard of 3.5% in 2024.

• Implemented a paid social process and strategy that led to improved social media and website performance.

• I worked with website development teams to incorporate social content into the design, which improved website performance.